How do you know if people want what you want to build?

We faced a few issues with this mindset. First, we had tunnel vision – we specifically looked for survey results that were positive and used those to further our judgement. Second, we surveyed family and friends – these people intrinsically want to support you and their results were undoubtedly skewed. […]

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Applying to AlphaLab (and not getting in)

This student was not committed to the project and as a result all deadlines were missed and we went without a fully functional website for those 6 months. The fact that we even got orders during that time amazes me. The way that we can win over customers from Bodybuilding.com is to offer an impeccable user experience, and to this point we haven’t. […]

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GymBro Progress Report

For us, as college freshman we went into this process with hundreds of assumptions. It is only through talking with your early adopters and initial customers that you can learn how to refine your product or service. This is an ongoing process. […]

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